The fastest WordPress page builder on the market Zion Builder it’s finally here! - Take it for a spin!

Download Now
  • Home
  • WordPress Themes
  • HTML Templates
  • Freebies
  • Roadmap
  • Blog
  • Explore
    • Video Tutorials
    • FAQ
    • Support
    • Updates
    • Career
HogashHogash
My HOGASH
  • Home
  • Blog
  • Marketing
  • How to Combine SEO and UX to Improve Your Website

Blog

Combine SEO and UX to Improve Your Website
Laurentiu Bogdan
April 19, 2019 / Published in Marketing, User experience

How to Combine SEO and UX to Improve Your Website

Nowadays, ensuring great search engine rankings means creating websites that basically provide users with the answers they are looking for. To put it simply, SEO and UX work hand-in-hand to drive traffic to your website and increase conversions. SEO’s job is to get visitors to your site in the first place, and UX’s to ensure they have a great experience once they’re there.

Search engine algorithms are tricky little beasts, and to be honest, no-one quite knows what it is that makes them tick. One thing we are all aware of though is the fact that, while SEO used to be all about quantity, stuffing your copy with keywords no longer makes Google happy.

Interested in how you can combine SEO and UX in order to design websites that draw users in, entertain them and ultimately keep them coming back? Here are some tips you absolutely need to keep in mind:

Pay Attention to Page Speed

It may now seem like a bygone era (and in internet terms, it is), but not so long ago it wasn’t that rare to have to wait several minutes for a page to load. Thankfully, that’s no longer the case and users are now accustomed to websites that load smoothly and speedily.

Page speed is something that users value, and therefore so does Google. While we no longer expect to have time to make a cup of tea in the time it takes to load a webpage, some sites do load faster than others. However great your content is, if it’s clunky and takes time to load, your visitors will most likely just give up and try their luck elsewhere. This will contribute to a high bounce rate and in turn do a lot of damage to your rankings.

Ensure Your Website Contains Interactive Content

If people were really interested in consuming static content, they would go to the library and check out an encyclopedia. Ensure you engage visitors as active participants in their own user experience by providing content they can interact with, rather than just watch or read. Interactive content can mean quizzes, games, contest, calculators and more… Just use your imagination and get creative.

One of the biggest user experience evolutions in recent times is the move from graphical user interfaces (GUI) to conversational user interfaces (CUI), with the latter enabling user and software to interact via, you guessed it, conversation. Chatbots, for example, are an effective and easily implemented way to interact with users and help them find their way around your site and ultimately find the products and services they’re looking for.

Make Sure Your Website Is Responsive

Did you know that nowadays, mobile browsing makes up over half of the market share? Over the past year, browsing from a tablet or smartphone overtook desktop for the first time in the history of the Internet. While having a responsive website was once a sign as being ahead of the times, nowadays it’s an absolute necessity. In 2018, Google rolled out “mobile fast” browsing, meaning that it now favours websites that are designed for people who are browsing from mobile devices. With most people now preferring to do so, responsive web design is fundamental to providing a positive user experience and ensuring low bounce rates.

Optimize Your Website for Social Sharing

The jury is still out on just how much social media can boost your SEO. One thing is for sure, the amount your content is shared on social media won’t directly impact your rankings… But it will help you grow your brand audience, which will entail more traffic and greater engagement, as well as an increased number of searches for your brand. All things that will make Google sit up and take notice.

Here, we circle back to the necessity of optimizing your website for mobile and smartphone users. A poorly designed and clunky mobile experience will not only ensure a high bounce rate, but it will also decrease the amount that your content gets shared to social media. Make sure that your website is built to make social sharing easy, not only via clearly placed social sharing buttons, but also by creating the right kind of content.

Ensure Your Content Is Highly Readable

The content obviously plays a very big role in user experience as far as Google is concerned. Make sure that yours is as readable as possible, by using subheadings, bullet points, and numberings. It’s well-known that users have a short attention span when it comes to web content, but doesn’t mean however that all your copy has to be under 300 words: just make sure you stick to short paragraphs and avoid huge blocks of text. At the same time, ensure that your content has good grammar and correct spelling, and make it easier to read by using visuals and multimedia to break it up.

Talking of Visuals…

When it comes to search engine optimization, we tend to talk about written copy a lot. One thing that can get neglected is images, despite their increasingly important role when it comes to rankings. Try to avoid « visual noise » by using unique and relevant images that really bring something to your copy: users can be actively put off by continually seeing the same old stock photo again and again.

At the same time, ensure that your visuals aren’t too big and hinder page loading time, but remain crisp, clear and basically nice to look at. In order to reduce the file size without significantly affecting quality, you can use software such as Photoshop’s “Save for web” function. Naming your images descriptively and avoiding the default names assigned by your camera (don’t forget that search engines also crawl file image names) and remembering to optimize your alt attributes are also ways to keep Google happy.

So, there you have it: while you could make deducing the secrets of Google’s algorithms your life’s work, you’d probably do better to spend your time coming up with ways to make your website an appealing place to be.

Ultimately, good news for everyone involved!

Connect with us on social media.

LIKE US ON FACEBOOK
FOLLOW US ON TWITTER
JOIN OUR COMMUNITY
Kallyas WordPress theme

Build your website with style!

Get access to this awesome drag & drop visual website builder, pre-made websites, thousands of features, video tutorials, premium support and many more.

GET ACCESS $69
Kallyas WordPress theme access
Tagged under: boost SEO, google, Google’s algorithms, GUI, load faster website, mobile, mobile fast, seo, ux, websites

What you can read next

Hogash Freebies
50+ Best Free PSD Templates – Adobe Photoshop Freebies PSD from Hogash
Kallyas user experience
Kallyas experience feedback – behind the scenes
Generate More Traffic from Social Media
How to Prepare a Website to Generate More Traffic from Social Media

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Kallyas WordPress Theme
Zion Builder

Categories

  • All
  • Kallyas WordPress Theme
  • Marketing
  • Plugins
  • Social media
  • User experience

Hire a WordPress Expert

Kallyas and WP Kraken

Recent Posts

  • Kallyas Roadmap / Feedback Platform

    Hi guys, We are preparing to launch a new updat...
  • The future of KallyasX.

    We get a lot of questions about Kallyas updates...
  • Fastest WordPress Page Builder 2021

    Learn why Zion Builder is the Fastest WordPress...
  • Build a Print Shop in WordPress (complete guide)

    Are you ready to build the best Print Shop usin...
  • Free Website WordPress

    How to Make a Website for Free in 2020

    An easy step-by-step website setup guide writte...

We recommend:

Kallyas WordPress Theme

Zion Builder

We’re a multi-featured small team, focused on designing and developing awesome themes and templates for WordPress CMS platform.

Over the years we developed a philosophy, to provide gorgeous items that are built only to be useful, focusing objectively on features that are multi-purpose that simply enrich our buyers imagination.

Join 45,736 good-looking folks who get our latest content first :)
Hogash
  • WordPress Themes
  • HTML Templates
  • Freebies
  • Blog
  • Career
  • Contact
  • Jobs
  • Privacy
  • Terms
  • Cookies
Support
  • Support Tickets
  • F.A.Q.’s
  • Updates
  • API KEY
Store
  • Hogash Store
Works
  • Kallyas
  • Zion Builder
We Recommend
  • Community
  • Partners
  • WordPress.org

© 2023 HOGASH STUDIO. ALL RIGHTS RESERVED.

TOP
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}